Email Marketing

What Is Email Marketing?

Email marketing is the act of promoting a product, selling a service, telling a story, or connecting with an audience through email. A marketing email is a one-to-many communication from an organization to a mailing list of customers and prospects. Email marketing can be a very cost effective way to reach, engage, and retain your customers. Of course, that requires that you send the right email to the right people at the right time.

Email Marketing. (One of the most economical way of doing marketing)

  • Create your own list (Website newsletters, subscribers, buyers etc).
  • 1st touch point should sound exciting (Thank you email) We should welcome our new customer with open arms.
  • We can add FAQs related to our product/services.
  • We should have certain CTA on our website where people can get something for free to subscribe to our newsletters. (CTA can be new blog, R&D, USPs, next update, new products, festival/occasional offers etc.)
  • Gain authority & customer loyalty by regular email update.
  • Give what customer ask you to share, do not over sent just because you need sales.

Strategies for Your Marketing Emails

Improving your email marketing campaigns involves many moving parts including reliable email list management, robust deliverability practices, and of course, the responsive email design and content itself. Once you’ve sent a message, you can track performance and apply learnings from analytics going forward.

Email Type

  • Broadcast email (usually bulk email)
  • Auto responder
  • Marketing email
  • Birthday wish email with special discount for customers
  • Shopping cart, register with us, purchase email etc emails
  • Transactional email.