Lead generation is the process of attracting and converting prospects into potential buying customers. Marketing tactics are used to attract customers attention and convert them into leads.
It helps you generate more leads, share better leads with sales, improve performance and grow your business in many ways.
Key Responsibilities Areas In Lead Generation campaigns
( In Google Ads )
Research the most successful keywords/audiences, ad copy and landing pages of your competitors
Setup your ads in a structure that will allow you to split test ad copy, find winning keywords/audiences and cut losing keywords/audiences
optimize your campaigns for the KPI you set at the start of your engagement, make sure your ads and landing pages are congruent and easy to understand and use conversion elements that will convert more of your visitors into leads and sales
Scale your campaigns by expanding your keywords/audiences, incrementally increasing budget on your highest converting campaigns and preparing for and preventing ad fatigue
Report on the key metrics important to you as a business owner like cost per lead and revenue so you can make data-driven decisions based on the data
Benefits of Landing Page Creation
The purpose of this single page is to generate leads nothing else.