Lead generation is the process of attracting and converting prospects into potential buying customers. Marketing tactics are used to attract customers attention and convert them into leads.
It helps you generate more leads, share better leads with sales, improve performance and grow your business in many ways.
Key Responsibilities Areas In Lead Generation campaigns
( In Google Ads )
Research the most successful keywords/audiences, ad copy and landing pages of your competitors
Setup your ads in a structure that will allow you to split test ad copy, find winning keywords/audiences and cut losing keywords/audiences
optimize your campaigns for the KPI you set at the start of your engagement, make sure your ads and landing pages are congruent and easy to understand and use conversion elements that will convert more of your visitors into leads and sales
Scale your campaigns by expanding your keywords/audiences, incrementally increasing budget on your highest converting campaigns and preparing for and preventing ad fatigue
Report on the key metrics important to you as a business owner like cost per lead and revenue so you can make data-driven decisions based on the data
Benefits of Landing Page Creation
The purpose of this single page is to generate leads nothing else.
Improved quality score
Relevant Audience targeting
Improved click to conversion ratio
It’s not the part of main website
Performance oriented content
No redirection to any other place
KRAs in Social Media Paid Ads
Create Facebook Ad Creatives.
Upload Custom Audience if required.
Find out the relevant audience as per the product requirement.
Create FB/Insta Lead Ad Forms.
Share leads with advertiser in Google Sheet.
Share ad preview via WhatsApp for approval.
If advertiser/customer want us to boost their current social media post than we can do it.
Coordinate with advertiser/customer’s point of contact.
Social Lead Generation Ads Requirements
FB page/fb business manager access.
Custom list if you want ( If you want to target specific audience).
Creative/Ad Banner. Size 1080x1080 or 1200x628 pixel.