Lead Generation

Leads keep your business running

Lead generation is the process of attracting and converting prospects into potential buying customers. Marketing tactics are used to attract customers attention and convert them into leads.

It helps you generate more leads, share better leads with sales, improve performance and grow your business in many ways.

Key Responsibilities Areas In Lead Generation campaigns

( In Google Ads )

Competitive intelligence

Competitive intelligence

Research the most successful keywords/audiences, ad copy and landing pages of your competitors

Account structure

Account structure

Setup your ads in a structure that will allow you to split test ad copy, find winning keywords/audiences and cut losing keywords/audiences

Ad optimization

Ad optimization

optimize your campaigns for the KPI you set at the start of your engagement, make sure your ads and landing pages are congruent and easy to understand and use conversion elements that will convert more of your visitors into leads and sales

Scaling

Scaling

Scale your campaigns by expanding your keywords/audiences, incrementally increasing budget on your highest converting campaigns and preparing for and preventing ad fatigue

Reporting

Reporting

Report on the key metrics important to you as a business owner like cost per lead and revenue so you can make data-driven decisions based on the data

Benefits of Landing Page Creation

The purpose of this single page is to generate leads nothing else.

  • Quality leads
  • Improved quality score
  • Relevant Audience targeting
  • Improved click to conversion ratio
  • It’s not the part of main website
  • Performance oriented content
  • No redirection to any other place
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KRAs in Social Media Paid Ads

  • Create Facebook Ad Creatives.
  • Upload Custom Audience if required.
  • Find out the relevant audience as per the product requirement.
  • Create FB/Insta Lead Ad Forms.
  • Share leads with advertiser in Google Sheet.
  • Share ad preview via WhatsApp for approval.
  • If advertiser/customer want us to boost their current social media post than we can do it.
  • Coordinate with advertiser/customer’s point of contact.

Social Lead Generation Ads Requirements

  • FB page/fb business manager access.
  • Custom list if you want ( If you want to target specific audience).
  • Product USPs.
  • Website privacy policy link
  • Creative/Ad Banner. Size 1080x1080 or 1200x628 pixel.
  • Content you want to show with your ad.
  • Ad Headline.

Social Lead Gen Ads Overview

FB Overview